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MCM Grammy News

Educational Program Will Hit
13 Cities Across The Country
To Explore The Importance Of Audio Engineering
And Music Making

SANTA MONICA, Calif. (March. 5, 2013) — GRAMMY U®— a program created to prepare college students interested in pursuing a career in the music industry — announced today the Era Of The Engineer tour with GRAMMY® -nominated engineer/producer Young Guru — an educational program, that will launch April 8, 2013, in Philadelphia and make 13 stops across the United States. This exciting new platform will offer college students the opportunity to explore the importance of the audio engineer’s role in today’s do-it-yourself recording climate through town hall discussions and in-studio sessions. For GRAMMY U coverage, updates and breaking news, please visit our social networks on Twitter and Facebook.

A three-time GRAMMY nominee and member of The Recording Academy® Producers & Engineers Wing® Advisory Council, Young Guru possesses more than a decade of experience in sound engineering, production and A&R for acclaimed labels Roc-A-Fella Records and Def Jam Recordings. Throughout his expansive and diverse career, he has collaborated with artists such as Beyoncé, Drake, Jay-Z, Rick Ross, and Snoop Dogg, among others. Recognizing the accessibility people have to make music in today’s world, Young Guru created the Era Of The Engineer lecture series to emphasize and teach about the importance of audio engineers and the record-making process.

The 13-city tour, sponsored in part by HP and Disc Makers, will launch Monday, April 8 in Philadelphia and conclude on Sunday, April 28 in Memphis. GRAMMY U students and members of the P&E Wing are invited to attend the 90-minute lecture panels. Additional tour dates include:

April 8: Philadelphia, Drexel University
April 9: Seattle, JBL Theater at, EMP Museum
April 10: Berkeley, Calif., Fantasy Studios
April 12: Los Angeles, The Recording Academy
April 15: Chicago, SAE Institute
April 16: Washington D.C., SoundExchange
April 17: New York City, NYU at the Clive Davis Institute of Recorded Music
April 22: Oklahoma City, Academy Of Contemporary Music, University of Central Oklahoma
April 24: New Orleans, Loyola University
April 25: Miami, Miami Dade College
April 26: Atlanta, Emory Center for Ethics (will be streamed live at www.ethics.emory.edu)
April 27: Murfreesboro, Tenn., Middle Tennessee State University
April 28: Memphis, Royal Studios

About GRAMMY U
GRAMMY U is a unique and fast-growing community of full-time college students primarily between the ages of 17 and 25, who are pursuing a career in the recording industry. The Recording Academy created GRAMMY U to help prepare college students for their careers in the music industry through networking, educational programs, and performance opportunities. GRAMMY U is designed to enhance students’ current academic curriculum with access to recording industry professionals to give an “out of classroom” perspective on the recording industry. For GRAMMY U coverage, updates and breaking news, please visit social networks on Twitter, Facebook and Instagram.

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YOLANDA ADAMS, LUPE FIASCO, GUY SEBASTIAN, KENNY WAYNE SHEPHERD AND DIONNE WARWICK TO JOIN RODNEY CROWELL, MIKE EINZIGER, EMMYLOU HARRIS, LIANNE LA HAVAS, LEANN RIMES, ED SHEERAN, ANN MARIE SIMPSON AND GEORGE THOROGOOD AND THE DESTROYERS TO CELEBRATE “PLAY IT FORWARD: A CELEBRATION OF MUSIC’S EVOLUTION AND INFLUENCERS” AT THE 
GRAMMY FOUNDATION®‘S 15TH ANNUAL MUSIC PRESERVATION PROJECT, PRESENTED BY SEAGATE®

Prestigious GRAMMY® Week Event Highlights GRAMMY Foundation’s Ongoing Work To Safeguard Music’s History 

 

WHO:             
The GRAMMY Foundation® will host “Play It Forward: A Celebration Of Music’s Evolution And Influencers” — the 15th Annual GRAMMY Foundation Music Preservation Project — featuring live musical performances and archival footage from its preservation archives. Performers include GRAMMY® winners Yolanda Adams, Rodney Crowell, Emmylou HarrisLeAnn Rimes, and Dionne Warwick; GRAMMY winner and current nominee Lupe Fiasco; Current GRAMMY nominee Ed SheeranMike Einziger ofIncubus, singer/songwriter Lianne La Havas, Kenny Wayne Shepherd, violinist Ann Marie Simpson, multi-platinum recording artist Guy Sebastian, and George Thorogood And The Destroyers, as well as other artists to be announced shortlyThe evening’s musical director will be Darrell Brown, songwriter/producer, Recording Academy Trustee, and GRAMMY Foundation Board member. Neil Portnow, President/CEO of The Recording Academy® and the GRAMMY Foundation, will be in attendance, along with other prominent music industry leaders and members of The Recording Academy.
 
WHAT:          
“Play It Forward:
 A Celebration Of Music’s Evolution And Influencers” — this year’s GRAMMY Foundation Music Preservation Project — will explore the history of legendary influencers in music and the invaluable contributions of those key players, the music they inspired and their impact on the American cultural landscape. This GRAMMY Week celebration promotes the GRAMMY Foundation’s mission of recognizing and preserving our musical past, so that future generations can continue to benefit from an appreciation and understanding of those contributions. General admission tickets are $35 per person and premium seating is $45. For tickets and information, visit www.grammyfoundation.org orhttp://wl.flavorus.com/sabantheatre/PlayItForward, or contact 855.235.2867. “Play It Forward” is sponsored in part by Barefoot Wine & BubblyCenterStaging, the Coffee Bean & Tea LeafGetty Images Music and Jackson Limousine.
 
WHERE:       
Saban Theatre

8440 Wilshire Blvd.
Beverly Hills, CA  90211
 
WHEN:        
Thursday, Feb. 7, 2013
5:15 p.m.                           Media Check-in (Note: Please arrive promptly. Media using mult-box will
                                           be able to plug in decks prior to carpet opening.)
6:15–7:15 p.m.                  Red-Carpet Arrivals
7:30–9 p.m.                       Guest Speakers and Performances
9 p.m.                                Reception

WHY:             
Protecting our cultural legacy for future generations is a cornerstone of the GRAMMY Foundation mission. The Foundation recognizes and celebrates the innovation, perseverance and genius evidenced in the stories and music of the pioneers who have woven a rich and colorful cultural fabric. The GRAMMY Foundation Music Preservation Project highlights its year-round activities in support of that mission, from preservation grants to its Living Histories archive. The Project also draws the attention of a wider audience to those efforts, and to the imperiled condition of many of the most historically significant recordings. This concert and screening serves to reintroduce works from these major contributors to the public and educates them about the GRAMMY Foundation’s role in preserving our rich cultural heritage.
 
MEDIA R.S.V.P. MANDATORY: 
Christina Cassidy/The GRAMMY Foundation/310.392.3777/christina.cassidy@grammy.com 
Hannah Berryman/The GRAMMY Foundation/310.392.3777/hannah.berryman@grammy.com
Joe Schneider/Rogers & Cowan/310.854.8140/jschneider@rogersandcowan.com
 
IMPORTANT INFORMATION: If you are interested in covering this event, you MUST request credentials no later than Friday, Feb. 1. Credentials will be picked up at media check-in on the day of the event. ALL MEDIA MUST BE CREDENTIALED. ALL MEDIA MUST BRING PHOTO I.D. All satellite truck/van parking must be coordinated no later than Friday, Feb. 1. 
 
NOTE: To plug in to a mult-box, media must bring a female XLR cable with a deck. If you cannot accept a line-level feed, also bring an in-line mic-to-line adaptor. Media using mult-box will be able to plug in decks prior to carpet opening.
 
The GRAMMY Foundation®  was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. For more information, please visit www.grammyfoundation.org.  For breaking news and exclusive content, please follow the GRAMMY Foundation on Twitter @GRAMMYFdn atwww.twitter.com/GRAMMYFdn
 
About Seagate:
From creating Hollywood blockbuster movies and the music that’s the soundtrack of people’s lives, to sharing photos and videos on social networks, Seagate storage devices are an integral part of modern life.  Seagate is a worldwide leader in hard disk drives and storage solutions. Learn, discuss, and share the creative process at Facebook.com/SeagateCreative.
 

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